Suggested Reading for Sales

Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done. There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using “eat that frog” as a metaphor for tackling the most challenging task of your day—the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life—Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.
Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done—today!

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr

Someone once said, “Life is like a game of tennis. The player who serves well seldom loses.” The same can be said for any business on the planet. There are many books written about service, however, our goals in this one is to keep it simple. 212º Service presents 10 simple, but engaging rules of service that can be read by every member of your team in less than 30 minutes.

Salespeople hate to read. That’s why Little Red Book of Selling is short, sweet, and to the point. It’s packed with answers that people are searching for in order to help them make sales for the moment―and the rest of their lives.

In 2009, Simon Sinek started a movement to help people become more inspired at work, and in turn inspire their colleagues and customers. Since then, millions have been touched by the power of his ideas, including more than 28 million who’ve watched his TED Talk based on START WITH WHY — the third most popular TED video of all time.
People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.
START WITH WHY shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

Everyone has the potential to be brilliant at selling.
Whether you are new to selling or want to take yourself to the next level, Brilliant Selling will give you a solid foundation of sales techniques to guarantee your success. Free from trademarked sales processes and models, you’ll read sound advice from sales professionals who know exactly what works and what doesn’t in the real world.
As well as all the key selling skills, you’ll find out exactly what it takes to get the mindset and attitude of a brilliant sales person – you’ll discover you can sell anything you want and targets are always achievable. It’s easy if you know how!
How to influence anyone – includes building credibility (through knowledge, personal impact, preparation, etc.) and establishing rapport (match, pace and lead body language, voice and words, etc.)
Give before getting – to establish strong and long-lasting customer relationships.
Truly understand what your customer wants and how to put this into practice.

“The Traveler’s Gift effectively combines self-help with fiction . . . sustaining momentum while simultaneously passing on instructions for positive thinking . . . an exemplary job at providing positive suggestions for overcoming life’s obstacles.” – Publishers Weekly
Only a few months ago, he was a successful executive. Now he’s a desperate man. But a divine adventure is about to unfold. Join David Ponder on an incredible journey that will help you discover the Seven Decisions for Success.

Achieving a goal is like opening a combination lock. You need the correct numbers in the correct sequence. There are thousands of possible combinations; and if you are aware of the setting but not the sequence, your efforts will prove futile.
Clearly defined goals allow you to travel toward another horizon that represents the end of one experience and the transition to a new and better existence. The objective is to choose the right goals, and then to create the necessary causes—the effects will follow!
Goals: The 10 Rules for Achieving Success is an amazing book that presents you the numbers, and sequence, that open the locks of success in a simple way. This book only takes about thirty minutes to read…but has the potential to change your life!

For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.
Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.
As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

A young man lives unhappily in a valley. One day he meets an old man who lives on a mountain peak. At first the young man doesn’t realize that he is talking to one of the most peaceful and successful people in the world. But in the course of further encounters and conversations, the young man comes to understand that he can apply the old man’s remarkable principles and practical tools to his own life to change it for the better. Spencer Johnson knows how to tell a deceptively simple story that teaches deep lessons. The One Minute Manager (co-written with Ken Blanchard) sold 15 million copies and stayed on the New York Times bestseller list for more than twenty years. Since it was published a decade ago, Who Moved My Cheese? has sold more than 25 million copies. In fact there are more than 46 million copies of Spencer Johnson’s books in print, in forty-seven languages—and with today’s economic uncertainty, his new book could not be more relevant. Pithy, wise, and empowering, Peaks and Valleys is clearly destined to become another Spencer Johnson classic.

Each of us has a different idea of success. Whether you strive for money, power, happiness, or love, your personal choices, the actions you take, and the relationships you choose to invest time and energy in, will determine whether you reach your goals. Internationally recognized leadership coach David Cottrell will show you how to make the right choices, even when they’re hard.
There are character choices that define the person you will be on the road to success. Cottrell shows you how to make The No-Victim Choice to overcome roadblocks, and The Integrity Choice, to listen to your gut and do the right thing, even when it’s not the easiest thing to do.
There are action choices you make to continue on your path to success. The Persistence Choice encourages you to bounce back from failure and learn lessons that will lead to your future success. The Do-Something Choice lets you to stop dreaming and start doing the things that will make you happy and successful.
Finally, you make investment choices about the people you spend time with and develop relationships with. The Relationship Choice teaches you to invest your time in other successful people in order to contribute to your own future success.
Learn to make all these choices and many more in Monday Morning Choices, and find yourself on the fast track to success!